![]() Segoe (UI) for Windows Phone: The beauty in neutralityīefore Matteson, current creative director at Monotype Imaging, designed the typefaces featured on Android and Windows Phone devices, he created the aggressive lettering for Microsoft's Xbox (which was aimed at hardcore gamers), and its successor, the more approachable and sleek Xbox 360. What makes a great font for a smartphone? Aside from legibility, is it its simplicity, its brand recognition, or the way it influences people's feelings toward the product? From neutral and casual, to just plain wrong, we sit down with Steve Matteson, typeface designer extraordinaire, to get the lowdown on the typefaces featured in Windows Phone, Android, and iOS devices. ![]() Steve Matteson holds up the Nokia Lumia 900, a Windows Phone that features his Segoe UI typeface.
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